What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

Question: What criteria could not be used to create a dynamic remarketing audience?

1: Users who viewed a homepage. ❌

2: Users who returned an item they purchased. ✅

3: Users who viewed a search result page on a website. ❌

4: Users who viewed product-detail pages. ❌

Final answer: 2. Users who returned an item they purchased.

What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?-The Explanation

What criteria could not be used to create a dynamic remarketing audience? First, of course, you may use the preset ‘All Users’ list to execute Dynamic Remarketing. However, building more precisely targeted lists allows you to put your budget, and ad where they’ll have the utmost influence. For example, those who have previously listed things in their carts may simply only be a reminder to finish their purchases. But, people who have just browsed your products will require more persuasion to understand the total worth of those products.

You may construct segment-based Dynamic Remarketing Audiences using your new dimensions by using the same approach you used to establish Remarketing Audiences. Users who returned an item they purchased cannot be included in a Dynamic Remarketing Audience since they have bought your goods and returned them because they are most likely not intrigued by it. 

Users who viewed your webpage can be added to a dynamic remarketing audience list. You can also include users who observed your search engine results pages and your product descriptions pages. In addition, users who neglected their carts without placing an order on your website and users who previously bought but did not return your product are also good targets to be added to a Dynamic Remarketing Audience list.

What Is Dynamic Remarketing?

Remarketing is also known as retargeting, and it tries to re-engage potential consumers who have previously visited a website but have since left. These sorts of advertising are likely to follow you throughout the internet as you navigate from website to page. So, the ultimate objective of dynamic remarketing is to target the people who left your website without contributing to the goal conversion. 

Dynamic remarketing is a digital marketing strategy that goes beyond traditional remarketing. It displays adverts for the items and services that prior visitors have recently browsed on your website. It aids in the closing of sales by providing visitors with a clear path back to your website to complete a transaction. In a way, if you know how to quote on Reddit, and engage with your customers, dynamic remarketing will help you unravel the same path through Google ads.

Dynamic Remarketing Benefits

We have already clarified what criteria could not be used to create a dynamic remarketing audience. Dynamic remarketing allows customers to take up where they left off, so it is one of the most effective internet advertising. Your remarketing advertisements serve as a gentle reminder to the 97% of people who may have become distracted before completing a purchase. It has several other benefits such as;

Recapturing Lost Visitors

Dynamic remarketing displays consumer adverts for items or services they may already be interested in. That’s why dynamic remarketing is successful. It aims to reclaim four different types of lost visitors:

  1. Visitors to your website.
  2. Those that came to your website and looked at a product.
  3. Visitors who left their carts unattended.
  4. People who made purchases.

These folks will be much easier to convert into paying or recurring clients because they are further down the sales funnel. So, if you are still asking what criteria could not be used to create a dynamic remarketing audience, you should have a firm overview of how to recapture lost visitors. 

Utilizing The Google Display Network

Google now provides the highest exposure for a company’s advertisements. Google Display Network assets include YouTube, Google Search, and Gmail, among others. So, if you use a dynamic remarketing plan, it will help you utilize the display network and increase the traffic amount on your website. Over 90% of Internet users are reached through the Display Network, which includes:

  1. Websites applications.
  2. Mobile applications.
  3. Video Content.

Targetting Ads Based On Demographic Data

What criteria could not be used to create a dynamic remarketing audience? You may select criteria for your target demographic with remarketing advertisements to achieve the highest return on investment. There are two reasons why dynamic remarketing strategies are effective:

  1. First, the adverts are shown to people who are already familiar with a website.
  2. They are demographically targeted towards potential clients.

Putting Competitive Ad Bids

Google also provides a Conversion Optimizer function that monitors user behavior from the initial click through the final transaction using tracking data. So, dynamic remarketing helps you avoid over-bidding, and the data helps you to make the most of your ad spend. If you want to put competitive bids on your adverts, you can follow a few strategies such as;

  1. Setting cost-per-acquisition targets.
  2. Setting a limit on how much you’ll spend on ads.
  3. Recognizing patterns
  4. Tweaking the campaigns based on their success.

Using Comprehensive Analytics

Tags that track visitors’ online activities are used in dynamic remarketing campaigns. You could, for example, send an email to a group of individuals based on the page of your website they viewed. You can also examine pertinent data in the format of:

  1. Impressions.
  2. Clicks.
  3. Costs.
  4. Revenue.

So, if you are still asking what criteria could not be used to create a dynamic remarketing audience, You may then utilize analytics to track your target audience’s online behavior. It will certainly help you enhance your marketing strategy or grow your target audience list. 

Using Dynamic Remarketing Search Ads Create More Revenue  

Google dynamic remarketing search ads offer more revenue with much higher efficiency than any other remarketing ad types. Dynamic remarketing audience are more to like the dynamic remarketing search ads due to the ads being tailored to suit individual needs and preferences of the audiences.

To make this simple let give you an example of dynamic remarketing search ads. Suppose you looked at a dress but did not add the dress to you cart while shopping online making a loss of the sale of the dress.

But we can avoid this though dynamic remarketing search ads by showing you the same dress in ad form which might make you want to purchase that dress which you forgot earlier. Once you remember the dress seeing the ads you will click on the ad and complete the purchase of the dress.

This is how dynamic remarketing increases your revenue in business. Another benefit of dynamic remarketing search ads are that its customized as per its audiences preferences which leads to higher conversion rates.

When ads gets customized to include products that customers have seen earlier or clicked on chances are that they liked those products at a time. Customers couldn’t have purchased it at that particular time due to various reasons but through dynamic remarketing ads you can offer those selected products on display ads.

This will ensure a more likely chance for a sell from the customer. This will increase your revenue.

Another use of dynamic remarketing search ads is the chances of getting increased click-through rates while customers try to purchase the products. The cost-per-click rate is lower than any other Google remarketing ad types. Not only that but the cost-per-click is lower than any other Google ad types.

So, why not use dynamic remarketing to increase revenue for your business.

Leveraging Existing Images For Dynamic Remarketing  

Another advantage or benefit of dynamic remarketing is using existing image to customize a ads showing your business. Dynamic remarketing can leverage existing product images remarketing the products to target customers without needing additional banners. The image is readily available to create an ad without needing new images. Since there is no need for new images, it saves time for your company. Your company or business saves money as well as you don’t need new banner for the remarketing ads. The dynamic remarketing strategies easily recognize and seamless take care of the customer experience that will help close a sale.

Dynamic Remarketing Drawbacks

What criteria could not be used to create a dynamic remarketing audience? Well, you can’t include users who returned an item they purchased from your website on this list, and that is one of the many disadvantages of this remarketing tactic. Some of its other disadvantages are;

  • A remarketing campaign’s most significant disadvantage is that it is a time-consuming operation.
  • Its configuration is based on lists generated when people navigate your website or online store, so there is hardly any scope to target a new audience.
  • The size of the lists is mainly determined by the number of visitors to a website, which may be pretty low if it’s a new site.
  • It is common practice to use AdWords and Shopping advertisements to increase the list at first.
  • They provide the initial qualified visits to the website, which are then used to create the remarketing lists.


We have so far talked about what criteria could not be used to create a dynamic remarketing audience. However, there are a few other questions that you may need an answer to, and we include them here;

1: Why Is A Dynamic Campaign Better Than A Static One?

Ans: Static marketing targets customers who have previously visited your website. But, dynamic remarketing goes one step ahead of that. It creates ads and shows them to people who have had some sort of previous interaction with the website in the past. 

2: Are Dynamic Remarketing Ads Good?

Ans: Dynamic remarketing ads offer a much easier way to target customers on your site as it shows customers precisely what your company provides. So, advertisers who have a well-developed website can utilize the full potential of dynamic remarketing. In a nutshell, the gaps your keyword-based campaigns bring about are fulfilled by dynamic ads. 

3: Is Adroll Expensive?

Ans: Adroll is more expensive than other alternatives offered by Google and Microsoft because it lets you cast a more profound control on your budget. It also shows you the platforms your display banners are directing and shows you more demographic information on your target market. So, it is more expensive than other advertising platforms. 


This article has shed enough light on the ‘what criteria could not be used to create a dynamic remarketing audience?’ question. We have also included the potential benefits and drawbacks of Dynamic Remarketing here. If you want to know more about them, you can let us know in the comment section. 

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Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Sofia Kelly is associated with The Daily Notes, Content Rally & Circle Box Blog.

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