While using Google analytics to generate the performance reports of your websites, you must have come across a section called Dimensions. So what is a dimension in Google Analytics?
If you have this same question in your mind, then start reading to learn all the information regarding dimensions. It is pretty important to know this since it will completely change the way you view and analyze the reports generated by Google Analytics.
What Is A Dimension In Google Analytics?
Google Analytics provides various degrees of qualitative and quantitative data on its reports. Therefore, if you want to know what is a dimension in Google Analytics, then they are basically a form of segmentation used by Google Analytics.
It is a form of segmentation of qualitative data that is presented in the reports of Google Analytics. It is used alongside Google Metrics to provide a complete overview of all the analytical aspects of your website.
Some of the most common elements of dimension in Google Analytics reports are:
- Campaign type
- Traffic source
- Visitors demography
- Most searched ranking keywords
- Ad content on the website
- Devices used by website visitors
How Are Dimensions Different From Google Metrics?
Apart from dimensions in Google Analytics, another data category is equally as important – Google Metrics.
In the previous section, you got to know that dimensions are related to the qualitative data regarding your website performance. If you wish to know more about the other quantitative aspects of your webpage, then you must look deeper into your Google Metrics.
This is why dimensions are different from Google Metrics. However, to get a complete picture of all the analytical subjects, dimensions and metrics are used together. For example, a dimension in Google Analytics reports can be the gender of users. Then, metric data is used to show what percentage and number of users are male or female (dimensions).
How To Use Google Analytics Dimensions?
You must know what is a dimension in Google Analytics to use them more effectively to get data regarding the performance of your websites. However, it’s best to use both dimensions and metrics in Google Analytics, as explained below.
For example, let’s take the age, gender, and location of the visitors as dimensions to monitor in Google Analytics. If you see the visitor segmentation on Google Analytics, it will show reports as to where most customers come from. For example, it can show you that 85% of your customers come from urban areas of California.
This is important for you to know because people living in urban areas of California have very specific tastes and buying habits. Therefore, having this dimension and metrical data will help you better understand your customers.
This helps you in charting the best representation of the buyer’s persona. In turn, it will help you make the best business decisions, like what products to sell and what marketing tactics to use based on customer persona.
How Do Dimensions And Metrics Work Together In Google Analytics?
Now you know what is a dimension in Google Analytics. Therefore, it’s about time you get to know how dimensions and metrics work together in Google Analytics.
This can be understood by the use of a concept called SCOPE. According to this concept, there are three main methods:
1. Hit Level Dimensions And Metrics.
This refers to all the singular interactions that have been made by the customers on your website.
2. Session Level Dimensions And Metrics
This refers to an average of all the interactions made by the customers on your website.
3. User Level Dimensions And Metrics
This presents an average of all interactions made by users during all sessions in a specific period.
Which Dimensions Should Be Monitored?
Some of the most important dimensions of Google Analytics that every business should monitor are:
1. Type Of Users
It is crucial for you to know which users are new to your website and which users are returning users. If you see that there are lots of returning users, then your products must be of high quality, along with your customer service. This might also mean that your website has a very intuitive design with a good UX that makes customers come back again and again.
If you see lots of new users, then it means that your Google AdSense campaign is successful in pulling new customers.
Sources will indicate how the customers got to know about your website. This can be from your Google Ads, through sharing of your website by users, or simply through organic keyword searches. If any of these aspects have lesser metrics, then you can improve them to make your website perform better.
In addition, the devices used by the users also matter a lot. You need to create two versions of your website – for computers and smartphones. Therefore, you need to monitor the activity of customers in both versions. If you see a higher bounce rate on one of the versions, then it means that the version of your website needs to be improved.
3. Geographical Network
A geographical network indicates where your customers are coming from. This includes their location and what devices they are using.
For example, you might see that most of your customers are coming from Atlanta. This indicates that your advertising campaigns are more successful there compared to other regions of the USA.
FAQs (Frequently Asked Questions):
Some of the most frequently asked questions regarding dimensions in Google Analytics are:
Ans – Metrics display information regarding the quantitative data that’s presented in your Google Analytics report. On the other hand, dimensions in Google Analytics refer to the qualitative aspects of your report upon which metrics are based on.
Ans – To create a new dimension in Google Analytics, you can do so by:
• Go to your Google analytics solutions explorer.
• Right-click on the column that says Dimensions.
• From the new options, select New Dimension.
• On the creation Wizard, select use an existing table or new table.
• Click on Next.
Ans – Some of the most important Google Analytics dimension tables are:
• SCD (Slowly Changing Dimensions).
• Junk Dimension.
• Roleplay Dimension.
• Conformed Dimension.
• Degenerate Dimension.
Ans – In Google Analytics, the fact table represents the data that is about to be analyzed. On the other hand, dimensions refer to how this data will be segregated and analyzed.
What is a dimension in Google Analytics? It basically refers to the various ways the analyzed data has been segmented for better understanding. It serves as the basis for which metrics and other data will be presented to you.
Dimensions play a huge role in understanding your customers. It helps you segregate their behavior and helps you understand their likes and dislikes more effectively. Therefore, it helps you make the most accurate buyer persona and facilitate tour marketing efforts in a particular direction.
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