Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?

Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking

Question: Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?


⬜ Medium, Source, and Content

✅ Medium, Source, and Campaign

⬜ Campaign, Content, and Term

⬜ Source, Content, and Term

Answer: 2. Medium, Source, and Campaign

Explanation: Which Three Tags Does Google Analytics Require For Accurate Campaign Tracking?

When it comes to Google Analytics, it tracks various aspects of your website to judge its performance. Here, various aspects of your website are important in determining its page rankings, like user session durations and incoming traffic.

Therefore, to accurately track the effectiveness of your AdWords campaign, there are three important tags that Google Analytics will track. These tags are – sources, mediums, and campaigns.

This is the answer to one of the questions in Google Analytics Assessment 4. 

What Is A Source?

What Is A Source

In Google Analytics, the source is referred to as the primary origins of all the traffic on your website. Whenever a person visits your website, they must have gotten the link to it from somewhere, right? That is what sources are all about. Understanding what your sources are will help you determine how people are getting to know about your website and then visiting it.

Types Of Sources

Some of the various type of sources that will show up in your Google Analytics reports are:

  • Search Engine: Search engine as a source refers to the search engine that is used to visit your website. For example, let’s say you search for something on Google with a specific keyword. Then, you find the website on the results page and enter it. Therefore, if a Google Analytics report is generated here, then “Google” will appear as one of the sources of traffic.
  • Referring Sites: Sometimes, you get links to your website from another site. These sites appear as sources in the Google Analytics report in the form of referring sites. In most cases, these sites have external links that direct readers to your website. This is referred to as link building.
  • Newsletters: Newsletters are various emails that are sent to existing visitors. When you visit a website for the first time and like its content, then you can subscribe to its newsletter. When you receive this newsletter, you can click on the link to go to that website for new content. When you do so, then Google Analytics will record the newsletter as a source of traffic for that website.
  • Direct URL Inputs: Sometimes, you like a website so much that you simply type in the URL on your browser. Or, you might have bookmarked that website. When you directly enter a website in this way, Google Analytics will record this source of traffic as Direct traffic.

What Is A Medium?

What Is A Medium

A medium in Google Analytics refers to a grouping or categorization of sources of traffic. It’s basically sources being classified in different ways. Some of the various types of mediums that Google Analytics recognizes are:

  • Organic: Organic mediums refer to all the sources that are organic in nature. This represents all the page visits that have happened organically – none was paid for or happened due to advertisements. Therefore, if a user visits your website by getting it through Google search results, Google will be termed as an Organic medium.
  • Inorganic (Paid): The main reason why big businesses spend so much on advertisements is the fact that it gets them inorganic traffic. Google Analytics recognizes this traffic as paid traffic. When users click on paid advertisements and enters your website, Google Analytics records it as such. This is because Google ads lets users advertise on which properties like websites.
  • Referral: As described before, referrals are referred to as traffic coming from other websites. This mainly takes place in the form of backlinking and external linking.
  • Social: If Google Analytics is referred to as “social,” it refers to traffic from social media websites. Therefore, if someone shares your website on social media websites like Facebook, Twitter, Instagram, and more, the traffic will be marked as coming from a social medium. Therefore, the LinkedIn Google Analytics assessment is signified as a social medium. Therefore, AdWords lets users advertise on which properties like emails and newsletters too.
  • Email: any and all traffic coming from emails are marked as coming from email mediums. Therefore, newsletters will be referred to as Email Medium in Google Analytics. 
  • Direct: Again, traffic that comes as a result of the user’s directly typing  in the URL is a direct medium. Therefore, if users bookmark your site, they will all fall under direct medium.

What Do You Mean By A Campaign?

What Do You Mean By A Campaign

Campaigns in Google Analytics are referred to as your Google AdWords campaign. You can use Google Analytics to track the efficacy of these campaigns. Therefore, businesses use Google Analytics to measure the ROI (Return On Investment) of their Google Ads campaign. 

However, which tags are standard google analytics campaign parameters?

In Google Analytics, there are various tags that Google tracks to measure the ROI of your campaign. These tags are:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_ content

These tags are placed in accordance with what they refer to. For example, utm_source refers to tracking all the sources of your website traffic. Here, enabling auto tagging does what Google Analytics refers to automatically getting campaign data. 

Reviews on Google Analytics  

Here are some reviews by users of Google Analytics that you might find interesting.

  1. Kit G. marketing manager in a small-business says, “GA4 Changed Everything – But GA Remains The Gold Standard.”  
What do you like best about Google Analytics?Immediate, actionable insights into my site’s audience and their habitsThe ability to compare and contrast two different time windows on the flyTracking user journeys through my different properties, from different sources/mediums, seamlesslyInstallation is easy for anyone with a small amount of web programming skillProbably the only SEO tool I use several times a day. What do you dislike about Google Analytics?There’s no getting around it – GA4 is simply less useful than UA was.Quality and reliability of data has declined precipitously.Metrics that were previously relied on for forecasting simply aren’t as easy to surface as they once were.There’s a tendency to push users more towards a cohort-style mentality that’s geared very much towards SaaS/e-commerce, which isn’t appropriate for all use cases. What problems is Google Analytics solving and how is that benefiting you?Google Analytics helps me to understand my audience and their behaviours while visiting my website. Without understanding how users flow through my different entry points and what end points they find themselves at, I’d have no insight into how well or poorly my site is performing and where crucial optimisations could be made.
  1. Gabrielle D. says, “Google Analytics is important in my routine.”  
What do you like best about Google Analytics?I’m rewriting my review from scratch. My name is Gabrielle and I work as a media analyst at Cadastra serving clients like Panvel.In my media routine I use Google Analytics in an integrated way with Google Ads, in GA I can evaluate and measure attribution data from the user’s journey, with this my routine, in addition to being easier, is complete, agile and with data collected so that I obtain relevant information that helps me make decisions for day-to-day optimization of the account I operate. What do you dislike about Google Analytics?There is definitely nothing I don’t like about Google Analytics. With the arrival of GA4, I understand that there are improvements that are yet to be implemented, sometimes there is a delay in monitoring App data, but this is resolved the next day. What problems is Google Analytics solving and how is that benefiting you?Google analytics helps me measure important data for my client. It ends up being a facilitator for reading voluminous data that is recorded from the campaigns we have active.So this process ends up being much more automated and faster.

FAQs (Frequently Asked Questions):-

When people ask which three tags does Google Analytics require for accurate campaign tracking, they also ask additional questions like:

Q1. To Quickly Generate Campaign Tags, What Tool Should Be Used?

Ans: Here, to quickly generate campaign tags, users can use tools like the URL builder to do so. This helps them quickly generate URL examples and campaign tags. 

Q2. Which Are Examples Of Goals In Google Analytics?

Ans: Examples of some goals in Google Analytics are:
➼ Destination goals
➼ Pages per session goals
➼ Session duration goals
➼ Event goals

Q3. When Creating A Goal In Google Analytics, Which Are Required?

Ans: If you are creating a Goal in Google Analytics, you need three things. These are:
➼ Goal name
➼ Type of goal
➼ Goal slot ID

Final Words

Now, do you know the answer to which three tags does google analytics require for accurate campaign tracking? 

Here, the answer is the source, medium, and campaigns. 

Sources refer to your sources of website traffic. Mediums refer to the broader categorization of all types of website sources. Finally, your campaign refers to your Google Adwords campaign.

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Debamalya Mukherjee
Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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