What Data Is Google Analytics Goals Unable To Track?

What Data Is Google Analytics Goals Unable To Track

A target report from Google Analytics can be used to gauge how well your website is performing. You will get to know anyone who subscribes to your newsletter, which you might refer to as “Website Interaction.” If your goal is to increase the number of subscribers, there are many goals offered in Google Analytics. This includes Destination, Duration, Pages/Visits, and Events.

There are many web/app activities like registering, buying something, going to a certain sales page, going to the contact us page, going to the “Get Quote” page, etc. Setting up Google Analytics goals allows for the tracking of each and every action or interaction. 

We can track them because these were the activities or interactions, “Customer Lifetime Value” is not an interaction. Due to the customer’s whole lifetime performance, customer lifetime value is a different metric and not simply a single number. No piece of software can determine the value of an individual to a certain company.

Therefore, the proper response to the question “What Data Is Google Analytics Goals Unable To Track?” stands for Customer Lifetime Value.

You may determine the lifetime value of various users for your company using the Lifetime Value report. This is an entirely different metric, not just a number. Because of this, it was unable to be tracked in Google Analytics Goals.

Google Analytics Goals: Types & Use Cases

“It’s nice to look at your traffic numbers and see how much of your traffic is organic or social, but what’s really nice is to see if those visitors are bringing you business value. See, traffic quantity can be and often is a vanity metric.”

“A quickly example: let’s say your’re bringing in 10,000 visitors a month to a certain blog post, say on something high level and popular like business success quotes. Then, let’s say you also have a post that brings in 100 visitors a month for something like digital analytics services in Texas, which happens to be what your business sells.”

“Well, you can probably guess which traffic is more valuable by thinking about it for longer than a few seconds, but it’s still easy to fall into the comfortable illusion of increasing traffic quantity and thinking that is inherently a valuable thing.”

With Google Analytics goals, you can easily quantify the value of the traffic. You can see if that traffic is converting to become:-

  • Leads
  • Customers
  • Trial Signups
  • Email Subscribers
  • Repeat Purchases

“You do this by setting up Google Analytics goals.” There are four main ways of setting up goals in Google Analytics.

  • Destination (URL)
  • Duration (Time)
  • Pages/Visit
  • Events

What Data Does Google Analytics Goals Track?

What Data Does Google Analytics Goals Track

Google Analytics goals can track various types of data depending on the type of goals you have set. 

To understand what data is Google Analytics goals unable to track, you need to learn how it can track it. The data that Google Analytics can track can be divided into four categories as per the goals you have set. They are:

1. Destination Goals

Google Analytics Destination Goals

These goals refer to understanding where the visitors of your webpage end up at the end of the session. Every user has a purpose in mind when they enter your website. This metric will help you see what it is.

2. Duration Goals

Duration Goals

Duration goals are related to the session duration of the users. If you see that the session time of users is pretty high, that means they are content with the content that is present on your website.

3. Pages Per Session Goals

Pages Per Session Goals

Whenever a user enters your website, they do not stop at just opening and viewing the contents of only one page. Therefore, this metric shows how many pages users visit on your website every session. 

4. Event Goals

Event Goals

Here, various actions that Google Analytics refers to as Events are recorded as a metric. Many goal values are tied to such metrics, making them pretty important. Eg, clicking on a link.

What Is Customer Lifetime Value?

What Is Customer Lifetime Value

You may determine the lifetime value of various users for your company using the Lifetime Value report. For users you obtained through email or sponsored search, you can view lifetime value. With that knowledge in hand, you can decide how to allocate marketing efforts profitably to attract those users.

Additionally, you can contrast the lifetime values of users gained by using various techniques. To determine which strategy attracts users with better value, you may, for instance, compare visitors obtained through organic search to users acquired through social media or compare social to email.

To see Customer Lifetime Value in Google Analytics, you need to:

  1. Log in to your Google Analytics account.
  2. Click on the View Option.
  3. Open the Reports Tab.
  4. Here, select “Audience”.
  5. Next, select Lifetime Value.

This report displays the data as the cumulative average value for each user throughout the selected time period (day, week, month). For instance, the report will display one figure each day that represents the typical number of sessions per user if you are reviewing Sessions by User on a daily basis.

The lifetime value is determined by dividing the total number of users acquired within the acquisition date range by the cumulative sum of the metric value. For instance, the following formula is used to determine Sessions Per User if you acquired 100 users over the acquisition date range:

FAQ (Frequently Asked Questions):

The answer to some questions related to what data is Google Analytics goals unable to track are as follows:

Q1. What Can Google Analytics Not Measure?

Ans – There are various data that cannot be measured by Google Analytics. They are:
• Personal information of users.
• How each interaction is made by individual users.
• The main reason that makes them purchase products and turn them into converts.
• Some reasons why you get fewer or more page visits and conversions.

Q2. What Data Type Should Not Be Collected By Google Analytics?

Ans – When it comes to the personal information of all users who have visited your website, Google Analytics should not be collecting them. This is because Google Analytics has specifically mentioned that personal information related to website visitors is not collected.

Q3. What Prevents Google Analytics From Tracking A User?

Ans – There is an extension in Google Chrome with the name “Block yourself from Analytics” that you can download and install. Doing so will enable Google Chrome to set up a protective wall around your network. This prevents Google Analytics from collecting data related to your internet activity whenever you visit a website.

Q4. What Is Goal Value In Google Analytics?

Ans – Goal value in Google Analytics refers to specifying certain values (monetary) to represent the importance of several user actions. This will help you understand the importance of certain user actions on your website. Assigning goal values to them will help you assess whether certain actions are more important for your website or not.

Final Take Away

So, what data is Google Analytics goals unable to track? By now, you will have understood that Customer Lifetime Value is something that Google Analytics is unable to track. This is so because it cannot be represented by normal metrics in numerical form.

There are various other forms of data that cannot be tracked by Google Analytics. This includes the personal data of the users entering your websites. Many other forms of data also cannot be tracked by Google Analytics.


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Debamalya Mukherjee
Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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