Question: What is not considered a default medium in Google Analytics?
Answer A. Google
Regarding what is not considered a default medium in Google Analytics, Google is not a default medium. This is because Google Analytics refers to Google as a source of traffic, not a medium. Therefore, Google searches will always end up in the sources section of your Google Analytics report.
On the other hand, Organic, referral, and CPC are various kinds of mediums. Sources are a part of the medium. Therefore, the answer to the question of what is not considered a default medium in Google Analytics is Google.
What Is A Default Medium In Google Analytics?
To know what is not considered a default medium in Google Analytics, you need to understand what’s a default medium.
Different forms of website visitors are grouped together into broad groups called “mediums.” A good example of a Medium word is “Organic,” which includes traffic from search engines like Google. Other media kinds include “paid,” “social,” and “referral.”
Medium will provide us with more details about the category that the source would really fit within. For instance, Google, Baidu, Bing, DuckDuckGo, and Yahoo are examples of organic traffic sources. All of those are organic search engines.
A few additional categories have been added for them. Right, you wouldn’t have any. If you didn’t know the medium, you would notice direct traffic coming from here. There would be email, recommendations, or cash available. Each of those is a Medium example since it draws from a range of sources.
Therefore, Google is the answer by default which of these is not considered a medium in Google Analytics.
Types Of Mediums In Google Analytics
There are two primary types of mediums:
1. Medium Defined By The System
The Google Analytics reports have previously pre-defined system-defined media. Examples include:
2. User-Defined Medium
We may also establish a variety of custom media in Google Analytics. User-defined media is the term used to describe this. Paid social is one example of a user-defined channel I have employed.
What Is The Difference Between Sources And Mediums In Google Analytics?
To understand what is not considered a default medium in Google Analytics, you must learn what are mediums and sources. Therefore, you should learn which sources are available in Google Analytics. Therefore, knowing this will help you differentiate between sources and mediums in Google Analytics.
Relating to the traffic and referrals to your website, these two words in Google Analytics might indicate the same thing.
The term “sources” alludes to different web pages from other websites that divert customers and traffic to your website.
Check your Google Analytics dashboard if you want to know which traffic source is the most valuable. It includes details on the sources and media you used.
Google Analytics provides you with various suggestions that might help you improve the user experience (UX) of your website. Therefore, you can apply these suggestions to ensure that you can retain traffic and achieve higher sales and conversion.
“Medium” in Google Analytics expressively refers to your tracking sources. Therefore, they are closely tied to traffic-increasing elements of your website. Search engines like Baidu, Google, Bing, and others are examples of sources that are classified as organic search.
What Are Some Examples Of Default Mediums in Google Analytics?
Google Analytics only has three default mediums: Organic, Referral, and None.
Google Analytics automatically recognizes three media.
- Organic Medium: “Organic” is the first default media. It denotes a Google Analytics traffic source derived from organic or unpaid search results.
- Referring Medium: “Referral” is another default media. Any traffic to your site that originates from a website that isn’t a search engine will appear in your analytics as a “referral.”
- Direct Medium: This is the default medium regarding direct traffic. This media is only used for people who arrive at your site by putting your URL into a browser or clicking on a bookmark. These users have a source of “direct” and a medium of “(none),” according to your findings.
FAQ (Frequently Asked Questions):
The answers to questions related to what is not considered a default medium in Google Analytics are:
Ans – There is a stark difference between a channel and a medium in Google Analytics.
• Channel: A channel in Google Analytics refers to a collection of different sources of traffic that have similar properties.
• Medium: Mediums in Google analytics refer to specific sources of traffic under the subdivision of a channel.
Ans – You can track specific channels in Google Analytics reports if you wish to. You can do so by opening Google Analytics and crafting your desired custom channels and groupings. Google Analytics will start tracking these with more priority compared to other channels.
Ans – The answer to this question is entirely dependent on the number of different web pages you have on your website. If you have many web pages and content pages on your website, Google Analytics will take longer to integrate its reports with your website.
Ans – The answer to this question is pretty subjective since different users have different wants and expectations. Most analysts use Google Analytics because it’s free and pretty easy to use. However, there are other web analytics tools like IBM Digital Analytics and Adobe Analytics that have more features but are paid.
So, what is not considered a default medium in Google Analytics?
The answer to this question, as per the Google Analytics Certification examination, the answer to this question is Google. This is because it is a traffic source since users get redirected to your website from Google search results.
However, a medium refers to the broad categorization of all sources. Therefore, as per the Google Analytics report, Google is a subdivision of a medium and not directly a medium. Organic traffic, referring traffic, and CPC Google Analytics traffic are proper examples of mediums in Google Analytics.