Which User Characteristic May Not Be Used To Change Keyword Bids In Google Ads

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If you are someone who is preparing for the Google Analytics examination, you might be searching for the answer and explanation to “which user characteristic may not be used to change keyword bids in google ads?:”

If that is something that you want to know, I have you covered. Keep reading till the end to learn more…

Question: Which user characteristic may not be used to change keyword bids in Google Ads?:

Options:

✅ Ad preference
⬜ Location
⬜ Time of the day
⬜ Device

If you chose the first option, option (A) Ad preference, you are absolutely correct. However, you might want to know the explanation to that answer. That is why I am here. Scroll down to understand why ad preference is not used to change the keyword bids when it comes to Google Ads…

Explaining The Answer To “Which User Characteristic May Not Be Used To Change Keyword Bids In Google Ads?”

There are a number of things that are taken into account while you bid for a certain ad on Google Ads platform. Some of the most important things or user characteristics that dictate the Keyword bids in Google Ads are:

Device
Location
Top content
Ad scheduling
Targeting methods
Interactions
Demographics
Remarketing list for Search ads

These are some of the things that you, the one who is putting up the ad on the internet, has control over. And that is the reason why these are the characteristics that can affect the biddings on Google Ads.

However, Ad Preference is something that is set up by the users. They can customize the type of ads that they want to see. This is a factor that you cannot control. Hence, they are not taken into account when it comes to bid adjustments.

What Is Bid Adjustment?

Now that you know why Ad Preference is not the characteristic that can change or impact the keyword bids in Google Ads, it is time for you to learn a little on what Bid Adjustments are.

A bid adjustment is the percentage increase or percentage decrease in the bids in Google Ads. These allow you to change the frequency of your ads being shown to the target audience. According to Google, they “allow you to show your ads more or less frequently based on where, when, and how people search.”

When it comes to bid adjustments, a click can be worth more depending on several factors. For example, if the click on the ad comes from a smartphone, at a certain time of the day, or a specific location at that given time, it can bring you a lot more money than others.

You also have the benefit of adjusting your bids depending on how your ads are performing. This can be a great way of improving your ROI.

How Can You View Your Bid Adjustments?

In order to view your bid adjustments, there are a few things that you need to do. Here are the steps that you can take in order to view your bid adjustments:

Open your Google Ads account
The option for bid adjustments is located on the Page Menu
Click on More option that is located at the bottom of the page menu
Click on the type of the ad that you want to view (ad schedule, devices, location, placements, audiences, and more)

How To Edit Your Bid Adjustments?

If you are someone who wants to edit or bid adjustment, there are a few things that you need to do. Read the following steps to learn about them:

Sign in to your Google Ads account
Click on Campaigns
Click on the campaign that you want to edit
Click on Ad Groups
Select the Ad group from the list
Click ton the Edit button (in the shape of a pencil)
Enter the new amount
Click Save

How To Edit Individual Keyword Bids?

In order to edit your individual keyword bids, here are the few things that you need to do:

Sign in to your Google Ads account
Click on Campaigns
Click on the campaign that you want to edit
Click on Ad Groups
From the Ad Group which has the keyword whose bid you are planning to change
Click on Keywords
Select the keyword whose bid you are planning to change from that list
Click on Edit
Select Change max. CPC bids option
Edit the bid, you can increase or decrease
Click on the Apply option.

Wrapping It Up!

In case you were searching for the answer to “which user characteristic may not be used to change keyword bids in google ads?:” I hope that this blog has been of help to you. If there are any other queries related to the same, feel free to comment below at the bottom of the page in the box.

Let me know what your thoughts are on this blog. And I will be open to answer all the questions.

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