Which Tags Are Standard Google Analytics Campaign Parameters?


Question: Which Tags Are Standard Google Analytics Campaign Parameters?


  1. utm_adgroup.
  2. utm_source.
  3. utm_medium.
  4. utm_content.

Answer: utm_source, utm_medium, and utm_content

Explanation: Which Tags Are Standard Google Analytics Campaign Parameters?

You may get data on the general effectiveness of those ads, as well as learn where the campaigns are more successful, by adding tracking codes to the destination URLs you employ in your advertising campaigns. For instance, even if your Summer Sale campaign may be bringing in a lot of money, you still want to know which social media platform is giving you the clients that are bringing in the most money. Or you may compare the outcomes to see where your marketing is most successful if you’re running distinct versions of the campaign via email, video advertisements, and in-app ads.

The parameters you add are submitted to Analytics when a user clicks on a referral link, and the associated information can be found in the Campaigns reports.

What Are The Primary Google Analytics Campaign Parameters?

You may add campaign tags, which are additional parameters, at the end of the particular URLs that is utilized for inbound campaigns. You may use them to record information about the link’s viewing location and distribution method. This enables you to comprehend and evaluate the effectiveness of various marketing initiatives.

The campaign’s source is specified by the utm_source tag. Most of the easiest techniques to identify the source is to consider the location of the communication. The source for the aforementioned example becomes because the link was shared on Twitter.

You may specify “how the message was transmitted” using utm_medium tag. This lets me know that the link was shared on a social network. I’ll explain why I used the word “paid” in a bit.

The overall marketing campaign is specified using the utm_campaign tag. Since these are Twitter advertising in our case, I can readily determine that this was a sponsored marketing effort.

You may provide the marketing campaign with your own unique identification by using utm_id. Setting this option is necessary if you intend to submit third-party cost data to Google Analytics (for instance, from Facebook Ads). I choose Instagram306666 as the campaign ID for our example.

The campaign tags utm_term and utm_content are optional. They are made to track the keywords and headlines of CPC (Cost Per Click) campaigns for non-Google Ads. For instance, let’s say you have Bing advertising running. Although they may be used for various kinds of campaigns, I would advise against using them unless you are certain of what you’re doing because they may have unforeseen consequences.

All of them correspond to dimensions found in your Google Analytics reports. The values you specified for utm_campaign, utm_source, and utm_medium, for instance, may be found in the Acquisition report. When you apply the Default Channel Grouping dimensions to your reports, they will also be mapped to Google’s automated marketing channel classifications. Additionally, you may design your own exploration reports to display the data that Google Analytics has gathered from the tagged URLs on your website.

How To Add Campaign Tags To URLs?

It’s possible to add campaign tags to your links in a few different methods. Utilizing the Google Analytics Campaign URL Builder is the most popular approach. With the help of this tool, you can rapidly view various tags applied to a tagged URL that you can copy and paste into your campaign.

When you are familiar with the various campaign tags that are accessible, you can directly add them to the end of the URLs in your campaigns. Alternatively, you can want to add campaign tags and maintain a list of all the tags you’ve already used using a different application, such as a spreadsheet. Use whichever method of adding tags works best for you—there are no right or wrong ways to do it.

How To Set Up Custom Campaign Tags?

You may manually add values of course along with parameters to your URLs, or you can generate your URLs and add the parameters using any of the tools that are particularly designed for platform-specific URL-builder, listed below.

Websites’ links On the Android app advertisements, utilize the Campaign URL Builder: Make use of Google Play URL Builder.

Additionally, Google Play Campaign Attribution must be configured in your SDK. Use our Developer Guide to discover how to integrate Google Play Attribution into your Android SDK if you didn’t do so during the initial setup.

Advertisements in iOS apps can utilize the iOS Campaign Tracking URL Builder.

The Analytics iOS SDK must be version 3 or higher for this capability to function, but no modifications to the SDK are necessary.

How To Name Google Ads Campaign Tags?

This is a really good query! No standard method to name your campaigns exist. Analysts use personalized tags as well as extremely basic tags. It is usually simpler for individuals to comprehend the campaigns inside your reports if you choose something understandable and easy than anything like internal code.

Detailed Google Analytics Tags Explanation

Google supports the tags : Source, Term, Medium, Content and Campaign. These tags then get written as per the value you assign like utm_source=newsletter. These URL parameters then help you overwrite the default data collected by Google Analytics with information specific to your need.

Although there are 5 modifiers to create a complex URL, most of the time only three modifiers are used. As more tags can clutter your data information. These mostly used three tags are Source, Medium and Campaign Name. These tags are mandatory for creating a URL.

Google Analytics would only work if you include one of these tags in your URL. These tags will help you improve and automatically report your ability from data analyzing. Now let’s talk about these tags in detail.

Campaign Name/ Name  

Name is simple to understand where you add your campaign name to URLs to track things like promotions and seasonal sales.


The best way to track and see performance of your campaign is to broaden your analysis medium. This means using mediums like television, email, social media, etc which helps provide meaningful data to analyze. Like utm_medium=internet.

This data collected through medium helps you analyze what is working for your campaign and what’s not.


Source is your unique referral to make it simple think about source and medium being a soft filling within a hard candy. For example social media is a medium while Facebook is the source.


Term is mostly used for PPC campaigns as term is the keyword that you bid on for your campaign to perform. The term helps you keep track of your newsletters and when they were sent out(date, month, year). You can see the medium of the data like email or TV that will make it easier to report the engagements from the campaigns.

For example: utm_source=newsletter&utm_medium=email&utm_term=january15&utm_campaign=engagement.


The content parameters help you to differentiate ads. For example utm_content can help you track your data from different sources like Facebook or Twitter or via email or newsletter.

FAQ (Frequently Asked Questions):

New Google Analytics users have asked several questions regarding which tags are standard Google Analytics campaign parameters? My answers to their queries are:

Q1. What Are The Three Tags That Google Analytics Needs To Track A Campaign Properly?

Ans:The three tags that Google Analytics needs to track a campaign properly are:
• utm_source
• utm_medium
• utm_content

Q2. What Campaign Parameter Is Not Standard In Google Analytics?

Ans: In Google Analytics, the Utm_adgroup campaign option is not, by default, available. To see which advertising campaigns are referring to traffic, website owners add attributes to destination URLs.

Q3. Which Tags Are Standard Google Analytics Campaign Parameters?  

There are three tags that are standard Google Analytics campaign parameters.
• utm_source
• utm_medium
• utm_content

Q4. To Quickly Generate Campaign Tags, What Tool Should Be Used?  

To quickly generate campaign tags you should use the tool URL Builder.

Q5. Which Formats May Be Used To Add A Custom Campaign Parameter To A URL?  

You can use these given formats to add custom campaign parameters to a URL.

Q6. Which Are Examples Of Goals In Google Analytics?  

Some examples of Goals in Google Analytics are:
• Making a purchase
• Submitting a form about contact information
• Signing up for a newsletter

Q7. When Creating A Goal In Google Analytics, What Are Required?  

While creating a Goal in Google Analytics you will be required to make a goal name, goal type and goal slot ID.


You may get data on the general effectiveness of those ads, as well as learn where the campaigns are more successful, by adding tracking codes to the destination URLs you employ in your advertising campaigns. For instance,  your Summer Sale campaign may be bringing in a lot of money. However, you would still want to know which social media platform is giving you the clients and bringing you income. Or you may compare the outcomes to see where your marketing performance is. This is helpful if you’re running distinct versions of the campaign via email, video advertisements, and in-app ads.

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Debamalya Mukherjee
Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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